“Why not let your earbuds remember your conversations — automatically?”
We kept seeing the same problem: people who spent their days in calls and meetings were still taking notes by hand. One example stayed with me. A recruitment agent named Daniel jumped between phone calls, Google Meet, Microsoft Teams, and Zoom — and for all of them, he took notes in a paper notebook, then typed them into his system later by hand.
Very often he missed conversation details: he was tied up with other work and could only write notes after the fact. What he wanted was notes that just happen on their own across every platform — no hassle, no post-processing.
Daniel wasn't alone. Another agent, Ben, did record and transcribe his calls — but then couldn't easily search what was said, or ask a simple question against the transcript. Others just wanted phone calls transcribed . And plenty of people already lived in their earbuds and simply wanted notes while they talked — without reaching for a notebook or another app.
That insight led us to pivot our startup toward automating the process end to end — automatic note-taking across every platform, including phone calls. To make it genuinely effortless, we had to solve it in the earbuds people already wear daily: capturing clean, call-quality audio over Bluetooth, tuning the firmware and DSP to separate both sides of a conversation, and fitting real-time AI processing within a tiny power and thermal budget. It took purpose-engineered hardware and relentless problem-solving from firmware to cloud. That work became Superear.
